End-of-Year Wrap-Up from Michael Walsh, CEO of Green Cubes Technology

Posted on December 30, 2024

As we approach the close of 2024, I want to take a moment to reflect on an incredible year for Green Cubes Technology and share some thoughts directly with the material handling community, our customers, partners and community.

Green Cubes Technology was founded in 1986 and has grown into a global leader in providing power solutions. Headquartered in Kokomo, Indiana, we’re proud to employ talented individuals worldwide with technology teams in Europe, Asia and the US. Our product portfolio includes batteries, chargers, and power systems, ranging from large-scale solutions like forklifts and off-road vehicles to smaller, cutting-edge systems for industrial carts. Over the years, we’ve earned our reputation as an innovation-driven organization, placing customer satisfaction and operational excellence at the core of everything we do. 

Having just completed two years as CEO, I’m incredibly proud of what we’ve achieved as a team. Early on in my tenure, we faced considerable challenges coming out of the pandemic. Navigating these hurdles required direct operational and commercial adjustments—changes that laid the foundation for our success this year. Thanks to the unwavering dedication of our team, Green Cubes achieved record-breaking growth in revenue, profit, and working capital. These accomplishments are deeply rooted in our increased focus on quality, service, and innovation. 

Some of our most exciting milestones this year included the launch of our Lithium SAFEFlex PLUS and achieving family-level UL approvals—significant enhancements to our product portfolio. Additionally, our recently introduced GSE battery solutions and award-winning swappable battery systems further exemplify our commitment to delivering value to our customers. 

One of the most significant shifts in the material handling space is the adoption of lithium-ion technology. While environmental benefits and government incentives drive interest, the total cost of ownership (TCO) is the real game-changer. Take lift trucks, for example—cycle life and opportunity charging translate into lower maintenance requirements and fewer batteries per truck. Additionally, lithium-ion batteries free up valuable warehouse space that would otherwise be used for battery charging or storage. 

We’re excited to see lithium-ion batteries go from an innovative “option” to an industry standard. This shift enables businesses and manufacturers to focus less on their battery’s technical features and more on the quality and service supporting them. Green Cubes Technology remains dedicated to being a leader in these areas, with a growing service team positioned across the country to ensure our customers and partners are empowered to focus on growing their own businesses.

Looking ahead, 2025 is set to be another dynamic year for Green Cubes and the broader material handling industry. One highlight on the horizon is ProMat 2025 in March, where we’ll proudly showcase our latest innovations, including the SAFEFlex PLUS battery and our swappable battery platform. If you’re attending ProMat, we’d love for you to stop by our booth, S4512, and see these products in person. 

Beyond ProMat, we’ll continue driving innovation in lithium-ion technology while raising the bar on quality and service. You can expect more exciting releases, deeper engagement with the community, and a steadfast focus on empowering businesses to thrive with smarter, greener energy solutions.

Reflecting on the past two years, I couldn’t be prouder of the team we’ve built here at Green Cubes Technology. We’ve made people the heart of our organization, ensuring that every employee, customer, and partner feels valued. It’s a philosophy that has shaped our culture and guided us through challenging times. 

Looking to learn more about how Green Cubes Technology can support your material handling needs? Don’t hesitate to reach out. Contact Green Cubes Technology to explore how we can help your business with the Power to Perform. 

Here’s to continued success and innovation in the year ahead!

Warm regards,

Michael Walsh
CEO, Green Cubes Technology


Category: Blog

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Customer Ratings and Reviews

Green Cubes is a great company, great engineers, great product. That’s been kind of my number one go to [lithium] battery.

President Industrial Power Company

The thing I like about Green Cubes is that they have other lines of business outside of material handling batteries, they have been in the lithium world for a long time. I can trust they will likely stay in business

VP Industrial Battery Company

Green Cubes [differentiates] on its capability to custom design for things like the hardware, the firmware, and inverters. They also have economies of scale because they make battery systems for things like forklifts.

VP Powered Cart OEM

I am doing some work with them right now. We’re learning their products, and looking at demos. They have good people. They seem like they know the technology well – they say they’re a technology company. I like that they’ve been in the lithium business a long time. I can trust they will likely stay in business.

Sales Manager Industrial Battery Company

Green Cubes Technology would be my go-to for lithium applications.

Branch Manager OEM

I’ve told my friends at Green Cubes, I don’t plan on going anywhere. I believe in loyalty.

President Industrial Power Company