The New Warehouse Podcast: Powering Up with Lithium-Ion

Posted on February 12, 2021

Jeffrey VanZwol joins Kevin Lawton for Episode 137 of The New Warehouse podcast, Powering Up with Lithium-Ion. The podcast recap can be read below, or accessed in full here.

In this episode, Kevin is joined by two material handling energy experts for the Material Handling Wholesaler February 2021 Cover Story entitled “The Dollars and Sense of Lithium-Ion Battery Technology” now available at MHWmag.com. His two guests were the Chief Marketing Officer for Green Cubes Technology, Jeff VanZwol and Damon Hosmer who is the Product Manager for Energy Solutions at The Raymond Corporation. They discuss their lithium-ion solutions, justifying the cost, the chemistry, and future of lithium-ion.

Green Cubes joins Kevin Lawton for The New Warehouse Podcast Episode 147.

Key Takeaways
Damon was very excited to join the show as The Raymond Corporation just recently launched their Energy Essentials lithium-ion battery line. He discusses what their goals are for the line and why they are investing in bringing lithium-ion to the market. We also discuss how Raymond can help you to determine if lithium-ion is the right decision for your operation. Interestingly there are some additional benefits that you may not realize right away. One of these being the increased space on the machine and what you can do with that additional real estate.

Jeff joins the discussion from Green Cubes Technology which is a battery manufacturer. He gives a great perspective on how to really look at the ROI for lithium-ion and be able to justify the higher upfront costs. While lithium-ion has a higher upfront cost than traditional power sources like lead-acid, it saves more money over a longer time period. It does this because you are able to charge more efficiently and you are also moving away from battery swapping which saves on maintenance costs. He also discusses how Green Cubes will help you to do an overall power study to determine how lithium-ion can help and benefit you.

One of the questions I had for both of them was what the life of these batteries is like since we know in some lithium-ion battery applications, like a cellphone, excessive charging can cause reduced battery life. Jeff and Damon give great in-depth insights into the different types of chemistry and how they can vary but due to these chemistry makeups, there is no battery life reduction like you would experience in a cell phone or laptop. I’m not much of a chemist but Damon really breaks it down and also gives a great explanation as to why Raymond chose a certain one.

While there is still much to learn about lithium-ion, it is pretty clear that we are in the early stages of growth. We are very much in the state where electric vehicles were a few years ago and as electric vehicle popularity increases in the consumer world, we will certainly see an increase in the commercial world as well. The technology is ready and now it is up to operations to make the swap if it is a right fit. There are many benefits presented in this episode and more beyond that as well. It will be very interesting to see how to market adoption continues to grow over the next few years.


Category: In the News

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Customer Ratings and Reviews

Green Cubes is a great company, great engineers, great product. That’s been kind of my number one go to [lithium] battery.

President Industrial Power Company

The thing I like about Green Cubes is that they have other lines of business outside of material handling batteries, they have been in the lithium world for a long time. I can trust they will likely stay in business

VP Industrial Battery Company

Green Cubes [differentiates] on its capability to custom design for things like the hardware, the firmware, and inverters. They also have economies of scale because they make battery systems for things like forklifts.

VP Powered Cart OEM

I am doing some work with them right now. We’re learning their products, and looking at demos. They have good people. They seem like they know the technology well – they say they’re a technology company. I like that they’ve been in the lithium business a long time. I can trust they will likely stay in business.

Sales Manager Industrial Battery Company

Green Cubes Technology would be my go-to for lithium applications.

Branch Manager OEM

I’ve told my friends at Green Cubes, I don’t plan on going anywhere. I believe in loyalty.

President Industrial Power Company