End-of-Year Wrap-Up from Michael Walsh, CEO of Green Cubes Technology

As we approach the close of 2024, I want to take a moment to reflect on an incredible year for Green Cubes Technology and share some thoughts directly with the material handling community, our customers, partners and community.

Green Cubes Technology was founded in 1986 and has grown into a global leader in providing power solutions. Headquartered in Kokomo, Indiana, we’re proud to employ talented individuals worldwide with technology teams in Europe, Asia and the US. Our product portfolio includes batteries, chargers, and power systems, ranging from large-scale solutions like forklifts and off-road vehicles to smaller, cutting-edge systems for industrial carts. Over the years, we’ve earned our reputation as an innovation-driven organization, placing customer satisfaction and operational excellence at the core of everything we do. 

Having just completed two years as CEO, I’m incredibly proud of what we’ve achieved as a team. Early on in my tenure, we faced considerable challenges coming out of the pandemic. Navigating these hurdles required direct operational and commercial adjustments—changes that laid the foundation for our success this year. Thanks to the unwavering dedication of our team, Green Cubes achieved record-breaking growth in revenue, profit, and working capital. These accomplishments are deeply rooted in our increased focus on quality, service, and innovation. 

Some of our most exciting milestones this year included the launch of our Lithium SAFEFlex PLUS and achieving family-level UL approvals—significant enhancements to our product portfolio. Additionally, our recently introduced GSE battery solutions and award-winning swappable battery systems further exemplify our commitment to delivering value to our customers. 

One of the most significant shifts in the material handling space is the adoption of lithium-ion technology. While environmental benefits and government incentives drive interest, the total cost of ownership (TCO) is the real game-changer. Take lift trucks, for example—cycle life and opportunity charging translate into lower maintenance requirements and fewer batteries per truck. Additionally, lithium-ion batteries free up valuable warehouse space that would otherwise be used for battery charging or storage. 

We’re excited to see lithium-ion batteries go from an innovative “option” to an industry standard. This shift enables businesses and manufacturers to focus less on their battery’s technical features and more on the quality and service supporting them. Green Cubes Technology remains dedicated to being a leader in these areas, with a growing service team positioned across the country to ensure our customers and partners are empowered to focus on growing their own businesses.

Looking ahead, 2025 is set to be another dynamic year for Green Cubes and the broader material handling industry. One highlight on the horizon is ProMat 2025 in March, where we’ll proudly showcase our latest innovations, including the SAFEFlex PLUS battery and our swappable battery platform. If you’re attending ProMat, we’d love for you to stop by our booth, S4512, and see these products in person. 

Beyond ProMat, we’ll continue driving innovation in lithium-ion technology while raising the bar on quality and service. You can expect more exciting releases, deeper engagement with the community, and a steadfast focus on empowering businesses to thrive with smarter, greener energy solutions.

Reflecting on the past two years, I couldn’t be prouder of the team we’ve built here at Green Cubes Technology. We’ve made people the heart of our organization, ensuring that every employee, customer, and partner feels valued. It’s a philosophy that has shaped our culture and guided us through challenging times. 

Looking to learn more about how Green Cubes Technology can support your material handling needs? Don’t hesitate to reach out. Contact Green Cubes Technology to explore how we can help your business with the Power to Perform. 

Here’s to continued success and innovation in the year ahead!

Warm regards,

Michael Walsh
CEO, Green Cubes Technology

Understanding Customer Needs in Battery Manufacturing

Batteries are becoming important in today’s environment, powering everything from renewable energy systems to electric cars and gadgets. There is a rising need for economical, ecologically friendly batteries, and have improved performance, longevity, and charging speed. However, there’s still a gap between what consumers and industries want and what battery manufacturers can currently provide.

This blog will look at what customers expect from industrial battery manufacturers USA and how the industry can meet those expectations.

Customer Expectations in Battery Manufacturing

Performance and Efficiency

  • Longer battery life: Customers want batteries that last all day for electric vehicles and home backup. They prefer batteries that handle more charge cycles and need fewer replacements.
  • Faster charging: As more people start using electric vehicles, there’s a strong desire for faster charging times. Nowadays, being able to charge a car or a mobile device in less than an hour isn’t just a nice feature—it’s something that many customers expect.
  • Consistent performance – Batteries need to work well in many different uses, from everyday gadgets to heavy machinery. Customers want batteries that deliver consistent and reliable power without sudden drops in performance or capacity.

Sustainability

  • Eco-friendly materials: Customers want lithium battery companies to focus on using recycled materials and reduce the negative effects of battery production. There is a growing demand for solutions that use renewable or recyclable raw materials.
  • Reduced carbon footprint: From sourcing materials to manufacturing processes, industrial battery manufacturers USA are working to reduce carbon footprint. Many customers favor brands committed to sustainable production methods and minimizing environmental damage.

Cost-Effectiveness

  • Affordable solutions: Customers want environmentally friendly products but they don’t want to pay more. As demand for industrial lithium ion batteries increases, manufacturers need to find ways to offer better features without raising prices.
  • Long-term value: Battery performance and lifespan are important factors that affect how much a battery costs over time. People want last longer batteries and don’t need to be replaced frequently. Manufacturers of industrial batteries need to find a good balance between low upfront costs and long-term value.

Safety and Reliability

Batteries, especially lithium-ion ones used in industries, must be safe to avoid issues like overheating and fires, so customers can trust them.

  • Safety standards: Customers want to be sure that the batteries they buy have passed strict safety tests. This includes protection against extreme temperatures, short circuits, and other possible dangers.
  • Risk minimization: Customers expect batteries to be carefully tested to prevent safety issues, including overheating or leaks. Industrial battery manufacturers USA need to focus on adding advanced safety features in battery design and production.

Current Challenges in Meeting Expectations

Customers have clear expectations, but several challenges make it difficult to meet those demands.

Limited Advancements in Energy Density and Charging Technology

There has been great progress in developing industrial lithium ion batteries, yet getting higher energy density and faster charging is still challenging. Charging times have improved but customers still can’t enjoy electric vehicle batteries charging in minutes.

Supply Chain

Supply chain issues continue to impact the availability and cost of battery materials. The demand for lithium, cobalt, and nickel- essential materials for batteries has grown faster than the supply. This has increased prices and made it difficult for industrial battery manufacturers USA to provide affordable, quality products.

High Production Costs

Manufacturers face high production expenses while trying to meet client needs. Developing advanced battery technologies can be challenging and expensive. This makes it tough for manufacturers to offer the prices that customers demand.

Environmental Concerns

Demand for sustainable practices is growing, but there are still worries about getting raw materials and disposing of used batteries. Mining materials like lithium and cobalt can harm the environment. Plus, recycling batteries is a tricky and energy-intensive process.

Bridging the Gap: Strategies for Battery Manufacturers

To keep up with changing customer needs, industrial battery manufacturers USA need to adopt strategies that tackle technology and environmental challenges.

Innovation in Technology

  • Research and Development: To keep up with the competition, manufacturers need to put money into research and development to create better technologies. For example, solid-state batteries could provide more energy and charge faster than regular lithium ion batteries. Lithium battery companies should consider using new materials and innovative battery designs to increase performance.
  • Alternative Chemistries: By looking into different types of batteries, like sodium-ion or lithium-sulfur, manufacturers can offer more choices that fit what customers want.

Sustainable Practices

  • Recycling and Ethical Sourcing: Industrial battery manufacturers USA should use recycled materials and source them ethically to support the environment and build customer trust.
  • Eco-Friendly Production: Battery manufacturers can meet customer demands for more sustainable solutions by using greener manufacturing processes. For example, they can cut down emissions when producing industrial lithium ion batteries.

Customer-Centric Design

Feedback-Driven Development: Manufacturers should listen to what customers are saying to create products that fit the unique demands of various industries. By providing customizable options, like batteries designed for electric vehicles or energy storage systems, they can better meet the different preferences of their customers.

Flexibility in Offering: Manufacturers should offer various battery sizes, capacities, and designs to meet each customer’s unique preferences.

Collaboration and Partnerships

  • Tech Partnerships: Collaborating with tech companies and research institutions can create new advancements in battery technology. By sharing resources and knowledge, manufacturers can address challenges like energy density, charging speed, and safety.
  • Government Collaboration: Partnering with governments to get support for sustainable manufacturing practices or to promote research funding can improve the growth of innovative battery technologies.

Real-World Examples of Bridging the Gap

Many companies have made important progress in closing the gap between what customers expect and what the industry can deliver.

Tesla leads in electric vehicle batteries by creating long-lasting, fast-charging options. The company invests a lot in battery research and works with partners like Panasonic to improve performance. Tesla also focuses on sustainability with its Gigafactories and plans to recycle old batteries.

In the global battery market, CATL from China is a major player, successfully meeting the rising demand for batteries through innovative research and large-scale production. They collaborate closely with car manufacturers and are focusing on developing solid-state batteries to maintain their competitive edge. This teamwork highlights how manufacturers can effectively respond to customer needs.

The Way Forward

As battery technology keeps improving, lithium battery companies need to focus on what customers want. Battery manufacturers that work on making their products better, cheaper, and more environmentally friendly will have an advantage over their competitors.

Meeting customer expectations involves making batteries that last longer, charge faster, and are safer, all while being good for the environment and affordable. As the battery market expands, companies that focus on these qualities will be at the forefront of creating a more sustainable and efficient future.

Conclusion

The battery manufacturing industry has several challenges but by focusing on what customers want, companies can make real improvements. By investing in new technology, adopting eco-friendly practices, and paying attention to customer feedback, manufacturers can close the gap between customer needs and what industry currently offers.

The future of battery manufacture is positive but it will be based on how well the industry responds to consumers’ increasing needs. Industrial battery manufacturers USA may succeed in this rapidly changing market by focusing on innovations in industrial lithium batteries and customer-centric designs.

Overcoming Challenges in Industrial Lithium Ion Batteries

Industrial lithium ion batteries are widely used across many industries, providing reliable energy storage solutions for applications in renewable energy, manufacturing, and electric vehicles (EVs). As demand keeps increasing manufacturers and supply chain managers are facing more challenges. This blog examines the obstacles in the production and distribution of industrial lithium-ion batteries and proposes practical strategies to address them.

The Growing Demand for Industrial Lithium Ion Batteries

The increasing use of industrial lithium battery has changed fields like energy storage transportation and manufacturing operations. Industries want effective and long-lasting power sources to support their operations which is causing a rapid rise in demand.

The rise in demand has put a lot of stress on production plants and global supply chains. Companies need to find materials faster than ever. They must increase production efficiently. They also have to deal with supply chain issues to keep up with this growing need. These challenges make it hard for lithium battery companies to grow their operations without losing efficiency or harming the environment.

Challenges in Lithium Ion Battery Production

Material Sourcing Issues

Industrial lithium ion batteries depend on critical materials such as lithium, cobalt, and nickel. These resources are usually found in certain regions which makes them sensitive to political problems, export restrictions and fluctuating market prices. The processes of extracting and processing these materials add to supply chain challenges as environmental rules and regulations create additional difficulties.

Manufacturing Complexities

Making industrial lithium-ion batteries is a complex and challenging process. Achieving consistent quality and safety standards requires precise engineering and advanced manufacturing technologies. Any change in the process can cause performance problems or safety risks, which challenges manufacturers to grow their operations while maintaining quality high.

Environmental Concerns

Battery production uses intensive resources and energy and it creates a significant amount of waste. The process of getting and processing raw materials causes pollution and carbon emissions, making it very important for manufacturers to consider sustainability in their production methods.

Supply Chain Challenges

Global Dependence

Getting materials and parts from different countries can create problems in the supply chain. Trade restrictions, tariffs, and political problems can disrupt the supply of raw materials and cause delays in production schedules.

Logistics and Transportation

The size and weight of industrial lithium-ion batteries make transportation challenging and expensive. Delays in getting raw materials to factories and finished products to customers can be happen when infrastructure is weak and logistics are inefficient, complicating the entire supply chain process.

Recycling and End-of-Life Management

Recycling lithium-ion batteries is difficult because of technological and infrastructure challenges. Extracting valuable materials from old batteries is complicated, and the absence of widespread recycling facilities makes it hard to reuse these resources effectively. As more batteries reach the end of their life, finding solutions to this problem becomes increasingly important.

Potential Solutions to Overcome Challenges

This section describes practical ways to overcome the challenges faced in the production and supply chain of industrial lithium battery.

Expanding Material Alternatives

Research into different materials is growing as a way to lessen the need for limited resources like cobalt and nickel. Solid-state batteries use solid materials instead of liquid ones for their electrolytes. This switch could lower costs and make batteries safer to use.

Another approach is to use recycled materials. By investing in new recycling technologies, manufacturers can extract lithium, cobalt, and nickel from old batteries. This creates a more sustainable and self-sufficient supply of materials. These efforts reduce the demand for newly mined materials and lessen the environmental effects of production.

Investing in Advanced Manufacturing

Automation and artificial intelligence (AI) are transforming the manufacturing process for industrial lithium ion batteries. Automated systems lower the chances of mistakes and speed up production, so manufacturers can meet growing demand. AI-powered tools can monitor production lines in real time, identifying and fixing problems or defects early on.

Modular manufacturing systems offer another advantage. These systems are adaptable and can grow with the needs of manufacturers, so they can change production levels easily without needing to change their entire operations. This adaptability is particularly useful in responding to fluctuating market demands.

Strengthening Regional Supply Chains

Building regional supply chains can reduce reliance on imports and minimize transportation delays.  Establishing local manufacturing facilities close to major markets creates a steady supply of products and materials and reduces transportation costs.

Working together, governments and businesses can make supply chains stronger. Strategic partnerships, such as agreements to share resources or jointly invest in local infrastructure, help mitigate risks associated with international trade disruptions.

Supporting Recycling Innovations

Developing advanced recycling technologies is necessary for reducing waste and recovering valuable materials from used batteries. Hydrometallurgical processes, which use chemical solutions to extract metals, and pyrometallurgical processes, which involve high-temperature smelting, are becoming more efficient and cost-effective.

Creating rules that require recycling programs can motivate people and companies to return used batteries for safe disposal and recovery. This change promotes a circular economy, where materials are reused instead of thrown away, helping to lessen the environmental impact of battery production.

Improving Logistics Efficiency

Digital tools – predictive analytics and supply chain management software can help lithium battery companies keep the right amount of inventory and better predict customer demand. This cuts down on overproduction or stock shortages, allowing companies to manage their resources better.

Better planning with advanced logistics software has helped lower shipping costs and speed up delivery times. Improved packaging also keeps batteries safe during transit, reducing the chances of damage and delays.

Creating strong supply chains that can adjust to unexpected events, like natural disasters or sudden increases in demand, helps keep production and delivery consistent even during tough times.

The Future of Industrial Lithium Ion Batteries

The industrial lithium ion battery market is changing as new technologies are being developed to solve current problems. For example, solid-state batteries and different types of battery materials are being created to deal with shortages of materials and safety risk issues. These improvements focus on increasing battery performance and safety for different applications.

Collaboration across different industries, governments, and research institutions is essential for fostering innovation. Investing in research and development can create better production methods, eco-friendly materials, and more resilient supply chains.

Conclusion

The production and supply chain of industrial lithium-ion batteries face various challenges, including problems with sourcing materials, difficulties in manufacturing, and issues with logistics. To tackle these problems, we can look into using different materials, improving manufacturing processes, building stronger local supply chains, and improving recycling methods.

To meet the growing demand for industrial lithium ion batteries sustainably, ongoing innovation and collaboration across industries, governments, and research institutions are essential. Industry can become more resilient, efficient, and environmentally friendly by adopting these strategies.Green Cubes offers reliable solutions to help businesses overcome challenges in producing and managing industrial lithium battery and their supply chains. Their products and services can help companies manage energy storage needs more effectively while navigating the industry’s complexities.

Green Cubes Technology Unveils Battery Retrofit Kit for OneCharge Batteries

Green Cubes Technology, a leader in material handling battery solutions, proudly announces the launch of its innovative Battery Retrofit Kit for OneCharge Batteries. This product offers a streamlined, drop-in solution specifically tailored for OneCharge’s “flat style” E-box, seamlessly integrating with the Green Cubes platform to enhance battery performance.

With over a decade of experience and more than 10,000 batteries already in the field, Green Cubes Technology remains committed to supporting its extensive installed base with services and life extension solutions. The company’s financial health ensures ongoing product improvement and innovation, reinforcing its dedication to customers needing reliable battery solutions.

“Our new Battery Retrofit Kit underscores Green Cubes’ commitment to innovation and customer support,” said Tony Cooper, Senior Vice President Sales and Applications Engineering at Green Cubes, “This product provides a seamless solution for those utilizing OneCharge batteries, enhancing their battery maintenance and extending the lifespan and reliability of their equipment.”

The Battery Retrofit Kit is designed to maximize uninterrupted operation, delivering comprehensive support. By leveraging the advanced features of the Green Cubes platform, warehouse operators and logistics managers can expect efficient, seamless operations.

Click here for the Battery Retrofit Kit Datasheet

For more information about the Battery Retrofit Kit and how it can benefit your operations, please visit greencubes.com or contact us at info@greencubes.com.

About Green Cubes Technology

Green Cubes Technology develops and manufactures safe and reliable electrification solutions that enable its OEM and enterprise customers to transition from Lead Acid and Internal Combustion Engine (ICE) power to Lithium-ion battery power. Green Cubes utilizes proven hardware and software platforms to build the most reliable Lithium power solutions in its industries. With employees across six countries, Green Cubes has been producing innovative, high-performance, and high-quality power solutions since 1986.